PHR Internet Privacy Statement


Ocean Beach Club LLC, Vacation Rentals LLC, PHR Inc, Reservations Plus Inc, and various other corporate entities (collectively known as Gold Key / PHR) have a strong commitment to providing excellent service to all users of our web sites, including respecting their concerns about privacy. We understand that visitors to this website may have questions about whether and how this website collects and uses information. We have prepared this statement (“Statement”) to inform you of the privacy principles that govern this website.

This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized the Statement by major processes and areas so that you can quickly link to the information of most interest to you.

At Gold Key / PHR, meeting your needs and expectations form the foundation of everything we do – including protecting your privacy.

If after reviewing this Statement, should you have any questions or privacy concerns please send an email to or send a letter to:

Gold Key / PHR
932 Laskin Road
Virginia BEACH, VA 23451

This website does not collect personally identifiable information from your computer when you browse this website and request pages from our servers. This means that, unless you voluntarily and knowingly provide us with personally identifiable information, we will not know your name, your email address, or any other personally identifiable information. When you request a page from our website, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request, and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our website function correctly and provide you the functionality that you see on this website. We also use this information to better understand how visitors use our website and how we can better tune it, its contents and functionality to meet your needs.
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Information We Collect and Its Uses
When we need to collect personally identifiable information from you to execute the requested transaction or provide you with a particular service, we will ask you to voluntarily supply us with the information we need. For example, if you would like to make a reservation at one of our hotels or resorts, we will ask you for information such as name, address, telephone number and email address to process your reservation. We will use your email address to send a confirmation and, if necessary, might use the other information to contact you for help in processing. On occasion, we use third parties to provide or confirm for us contact information about you given the information you provided to us directly. We would then use this information for market analysis and marketing purposes.

In addition, when you provide contact details for transaction requests such as scheduling an appointment or requesting a proposal, we will use the contact information to keep you updated about future offers or promotions unless you opt-out online or otherwise notify us.
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Creating an Account Profile
Owners of Gold Key Resorts properties may, at their choice, create a personal account profile online within our password protected Gold Key Owners web site ( Creating an account profile makes it more convenient for by eliminating the need to repeatedly enter personal contact or preference information. In addition, if you choose, you can perform certain functions within your account such as making maintenance payments via this website. The security of this information is addressed in security section below. You can access and review, update, or deactivate the information in your account profile information online.

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company's security procedures and corporate policies regarding protection and use of confidential information. Because laws applicable to personal information vary by country, additional measures that vary depending on the applicable legal requirements may be put in place. Information is generally processed and stored in the United States.
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Securing the Transmission and Storage of Information
We treat the information you provide to us as confidential information; it is, accordingly, subject to our company's security procedures and policies regarding protection and use of confidential information. When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) line, provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Netscape Navigator. We also use SSL on other select pages where you would enter personally identifiable information. This ensures that your information is encrypted as it travels over the Internet. This secure mode is enabled before any such information is transmitted from your computer. You will know you are in secure mode when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from "http" to "https."

After information reaches Gold Key /PHR, it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside of Gold Key / PHR. Because laws applicable to personal information vary by country, our vacation resorts or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on this site and covered by this privacy statement is generally processed and stored in the United States.
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Disclosure of Information to Third Parties
Gold Key / PHR prohibits the sale or transfer of personal information to entities outside of the Gold Key / PHR family of companies for their use without your approval and giving you the opportunity to opt-out. Gold Key / PHR may share your personally identifiable information with affiliated companies that are directly or indirectly controlled by, or under common control of Ocean Beach Club LLC (d/b/a Gold Key Resorts) and PHR Inc . Gold Key / PHR may send personally identifiable information about you to non-affiliated companies that are not directly or indirectly controlled by, or under common control of, Ocean Beach Club LLC or PHR Inc. when we have your consent to share the information; need to share your information to provide the product or service you have requested or we need to send the information to companies who work on behalf of Gold Key / PHR (e.g., mailhouses) to provide a product or service to you. These companies do not have any right to use the information we provide to them for any purpose beyond what is necessary to assist us.
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Children's Privacy
This site is not intended for children and we do not knowingly solicit or collect personal information from children.
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This website uses “cookie” technology. “Cookies” are encrypted strings of text that a Web site stores on a user's computer. This website requires the use of a cookie to keep information you enter on multiple pages together. This cookie is an Gold Key / PHR cookie and it is a “session” cookie that expires when you close your browser. We also use “persistent” cookies to measure usage of various pages on our website and to help us make our information more pertinent to your needs and easy for you to access. These persistent cookies are Gold Key / PHR cookies and will remain on your computer unless deleted by you. We do not use cookies to ascertain any personally identifiable information about you apart from what you voluntarily provide us in your dealings with Gold Key / PHR. You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so may adversely affect your ability to perform certain transactions, use certain functionality, and access certain content on our website.
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On occasion, we conduct sweepstakes that entitle the winners to prizes. Each sweepstakes has it own terms and conditions. As part of entering a sweepstakes certain personally identifiable information such as name and email address will generally be required. We may use this information to send future communications about specials and offers.
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Other Sites
These websites may contain links to select third party sites that may be of interest to you (e.g., airlines, car rental companies). Gold Key / PHR is only responsible for the privacy statement and content of this website. We are not responsible for the privacy practices or the use of cookies on websites that you have accessed this website from and to the non-Gold Key / PHR websites that you may access from this website.
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Legal Issues
This is a United States website and is subject to United States law. Gold Key / PHR will disclose personal information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to Gold Key / PHR owners, visitors, associates, or property (including this site), or to others. Laws related to personal identifiable information vary by country.
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Affiliate Statement
PHR manages hotels, resorts and restaurants. Gold Key Resorts markets and sells luxury vacation ownership resorts. Affiliated since 1990, PHR and Gold Key Resorts share our marketing lists. We take seriously the trust you place in us and will not under any circumstances sell, rent, trade or lease your personal information to others outside our companies.
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Internet Privacy Statement Changes
In the future, we may need to change the privacy statement for our web sites. All changes will be made here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. This statement was last updated on February 1, 2005.
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Online Credit Card Processing

Charges - Payments made through or will show on your credit card statement as Catch 31 Gift Card.

Refund Policy - Please contact us for details at 757.491.3000.